Intelligence that flows to both sides of the marketplace.
Publishers get 36 cents of every ad dollar. The rest is extracted by intermediaries. Soko changes that — giving publishers the same intelligence the buy side has always had.
Built for transparent, two-sided marketplace outcomes.
The same intelligence engine powers identity quality, inventory economics, and demand-side efficiency across every channel.
Identity Resolution
Resolve devices to households and build a privacy-aware identity layer that improves addressability across the open internet. Enriched supply is worth more — and Soko proves it.
Omnichannel Reach
Audio, display, mobile, video, and CTV monetization paths through a single intelligence layer. One deal, multiple supply paths, unified reporting.
Two-Sided Optimization
For publishers: dynamic floor pricing, audience monetization, and yield gap recovery. For advertisers: inventory discovery and campaign efficiency. Both sides win.
One marketplace, every stakeholder.
Soko creates value for both sides of the marketplace. When both sides win, the marketplace works.
For Publishers
Your inventory is worth more than you're getting paid for it. Soko levels the playing field.
For Advertisers
Stop guessing where your audience is. Soko has already found them.
For Platforms
Make your inventory more valuable without changing how you operate.
Build your intelligence-powered supply strategy with Soko.
Whether you're a publisher seeking stronger monetization or an advertiser seeking cleaner access to addressable audiences, Soko puts intelligence at the center of modern programmatic supply.