Your inventory is worth more than you're getting paid for it.
The buy side has spent two decades building technology to understand what every impression is worth. Soko levels the playing field. Keep your existing stack — Soko sits alongside it and makes it smarter.
Intelligence that was built for the buy side — now on your side.
Audience Discovery
Soko uncovers hidden audience segments you didn't know you had — premium cohorts with significant CPM potential, surfaced automatically from your bid stream data.
Dynamic Floor Pricing
Stop setting flat floor prices based on gut feel. Soko analyzes clearing prices per audience segment, content type, geography, and time slot — adjusting floors in near real-time.
Yield Gap Recovery
See exactly where revenue is hiding. Identify high-engagement pages with no direct deals, inventory running at below-market CPMs, and audience segments being undervalued.
Deal Pipeline Intelligence
Surface advertisers who are consistently bidding on your inventory through open auction and would pay more in a private marketplace. Soko creates the deals and maps them to your exchange partners.
Traffic Quality Protection
Fraudulent impressions are removed before they enter the pipeline. Clean supply attracts premium demand and protects your reputation with buyers.
Identity Enrichment
Resolve your audience to household-level identities enriched with demographic and behavioral data. Enriched supply is worth more — and Soko proves it with every transaction.
Soko works alongside your existing stack.
You don't replace anything. Soko connects to your existing ad stack and enriches your supply with identity resolution, pricing intelligence, and automated deals.
See what your inventory is really worth.
Book a demo and we'll show you your yield gap, your hidden audience cohorts, and the deal pipeline waiting to be unlocked.