Soko means market.
In Swahili, a soko is where commerce happens — where farmers sell directly to buyers, where goods are traded on fair terms, where everyone can see the price and decide for themselves. There are no hidden intermediaries extracting value. The soko is transparent by nature.
This is exactly the problem in digital advertising today. Publishers create the content, attract the audiences, and generate the impressions — but they don't capture the full value they create. Soko exists to fix that.
Building the intelligence layer for programmatic advertising.
Soko is an ad-tech platform that gives publishers the same intelligence the buy side has always had. We enrich your supply with identity resolution and pricing intelligence, and automate deal creation across connected exchanges.
No rip-and-replace. No disruption. Just smarter supply that commands the prices it deserves.
Building calm, trustworthy infrastructure for publishers.
Fairness
In a soko, everyone can see the price and decide for themselves. There are no hidden intermediaries extracting value. We build technology that makes the advertising marketplace transparent by nature.
Intelligence for Both Sides
We don't optimize for one side at the expense of the other. Soko creates value for publishers AND advertisers simultaneously. When both sides win, the marketplace works.
Publisher Sovereignty
Publishers create the content, attract the audiences, and generate the impressions. They should understand what their inventory is worth and capture the value they create.
Technical Excellence
We build infrastructure, not dashboards. Real-time intelligence, identity resolution, dynamic pricing, and automated deal creation — all working together as a single platform.
Intelligence that makes supply worth more.
Identity Resolution
Resolve fragmented devices and sessions into unified household-level identities. Enriched supply is more valuable — and Soko proves it with every transaction.
Dynamic Pricing
Replace flat floor prices with market-responsive pricing. Soko analyzes clearing prices per audience segment, content type, geography, and time slot in near real-time.
Deal Automation
Create PMP deals and map them to every connected exchange simultaneously. One deal, multiple supply paths, unified reporting — in minutes, not days.
Audience Discovery
Uncover hidden audience segments with premium CPM potential. Soko surfaces cohorts you didn't know you had — automatically, from your bid stream data.
Interested in piloting Soko on your inventory?
Whether you want to pilot the platform, explore a partnership, or just learn more — we'd love to hear from you.