Building the Fair Marketplace for Digital Advertising

The Intelligence Gap

The digital advertising ecosystem has a fundamental imbalance. The buy side has spent two decades building technology to understand what every impression is worth. The sell side is still catching up.

Publishers create the content, attract the audiences, and generate the impressions. But they often lack the tools to understand what their inventory is truly worth to the market.

Leveling the Playing Field

Soko exists to close this gap. We give publishers the same intelligence the buy side has always had:

• Audience Discovery — uncover premium segments you didn't know existed in your audience
• Dynamic Pricing — replace flat floor prices with market-responsive pricing that adjusts in near real-time
• Deal Automation — surface deal opportunities and create PMP deals across connected exchanges automatically
• Identity Resolution — resolve fragmented devices into unified household-level identities for stronger addressability

A Fair Marketplace

A marketplace works best when both sides have access to intelligence. When publishers understand what their inventory is worth, they set better prices. When advertisers can discover the right audiences efficiently, they spend smarter.

That's the soko — a place where buyers and sellers meet on equal terms.

We're building that marketplace. And we're just getting started.