One Deal, Multiple Exchanges: Cross-Platform Deal Automation

The Challenge

A digital media publisher network operated across four exchange partners — spanning audio, CTV, video, digital audio, and podcast inventory. Each exchange had its own deal management interface, its own reporting dashboard, and its own audience definitions.

Creating a single PMP deal required logging into four platforms, configuring targeting independently on each, and manually reconciling reporting across disconnected systems. The operations team spent days per week on deal management alone.

What Soko Solved

Soko introduced a single point of deal creation that mapped to all connected exchanges simultaneously.

The workflow changed from four independent processes to one:

1. Audience Definition — Soko identified the target audience using resolved identities and enriched household data
2. Deal Creation — one deal created in Soko's interface with targeting parameters set once
3. Exchange Mapping — adapters translated the deal into exchange-native formats and pushed to all four platforms
4. Unified Reporting — performance data from all four exchanges aggregated into a single view

Results

• Deal setup time reduced from days to minutes
• 100% of manual deal management eliminated across four exchanges
• Unified reporting replaced four disconnected dashboards
• Identity consistency ensured the same household identity resolved across all supply paths
• Operational cost reduced as the team redirected time from deal management to strategic planning

The publisher network didn't replace any exchange. They didn't change any workflow. Soko sat on top and made the entire stack work as one.