Soko
Soko
The Fair Marketplace
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Quickstart

Getting Started with Soko

A quick guide to integrating your publisher inventory with the Soko marketplace.

Overview

Soko enriches your existing supply with identity resolution, dynamic pricing, and automated deal creation. You don't replace anything — Soko sits alongside your existing stack.

Prerequisites

  • Publisher inventory serving programmatic ads
  • Willingness to enable identity resolution

Integration Steps

1. Connect Your Inventory

Contact the Soko team to begin the integration process. We'll work with your team to establish the connection with zero disruption to your existing workflows.

2. Enable Identity Resolution

Soko needs access to device and session signals from your inventory. We'll configure identity resolution on your supply, enriched with household-level data from trusted data partners.

This step typically takes 2-3 days and requires no changes to your ad server or page tags.

3. Activate Intelligence

Once connected, Soko begins processing your bid stream — mapping your content, resolving identities, discovering audience segments, and generating pricing recommendations.

Initial results typically appear within the first week.

4. Review and Activate

The Soko dashboard shows your yield analysis, discovered audience segments, and recommended actions. You review the recommendations and activate:

  • Dynamic floor pricing (auto-adjusting or approval-based)
  • PMP deals mapped to your exchange partners
  • Audience segment packaging for buyer access

Next Steps